CALA 2020 Proceedings- Chapter 10-2

‘How Does the ASEAN Region Localize International Brands?’ A Multidimensional Analysis of Thai TV ads

Thiti Nawapan
Faculty of Education, Muban Chombueng Rajabhat University, Thailand

Roslina Mamat
Faculty of Education, Muban Chombueng Rajabhat University, Thailand
DOI: 10.47298/cala2020.10-2

Academia 2020 10-2