CALA 2020 Proceedings- Chapter 10-2
‘How Does the ASEAN Region Localize International Brands?’ A Multidimensional Analysis of Thai TV ads
Thiti Nawapan
Faculty of Education, Muban Chombueng Rajabhat University, Thailand
Roslina Mamat
Faculty of Education, Muban Chombueng Rajabhat University, Thailand
DOI: 10.47298/cala2020.10-2