CALA 2020 Proceedings- Chapter 16-5

Advertising Appeals in Baby Formula Commercials across Cultures

Zhu Li
Faculty of Modern Languages and Communication, Universiti Putra Malaysia
Department of Foreign Languages, Baise University, China

Ang Lay Hoon
Faculty of Modern Languages and Communication, Universiti Putra Malaysia
DOI: 10.47298/cala2020.16-5

Academia 2020 16-5