Table of Contents

Front Matter

Publication Ethics and Malpractice Statement

Foreword

Plenary and Keynote Speeches

To Osu or not to Osu: A Translanguaging Approach to Language Learning as Embodied Cultural Translation

Li Wei

Language and Speaker Movement in the Malay World: As Told in Folk Narratives

Asmah Haji Omar

The Steppes, Anatolia, India? Migration, Archaeology, Genomes, and Indo-European

Hans Henrich Hock

Khmer Brahmanist Ritual Practices: Social and Linguistic Mediation of (Super)natural Encounters

Susan Needham

Technology and Language Documentation in the Global Era

Nathan Hill

SOCIAL PSYCHOLOGY OF LANGUAGE

Social Evaluations of Accented Englishes: An Indian Perspective

Roshni Raheja

Shifting the Semangat: Parallelism in the Central Indonesian Mantra

Michael Hadzantonis

GENERAL SOCIOLINGUISTICS

Metaphors of Turtle Dove Physical Characteristics in Javanese Community: A Preliminary Study

Dewa Putu Wijana

Conceptualising Doctoral Supervision in Malaysia as Small Cultures: PhD Graduates’ Perspectives

Rafidah Sahar and Nur Nabilah Abdullah

LANGUAGE CONTACT AND CHANGE

Language Vitality, Attitude and Endangerment: Understanding from Field Work among Lodha Speakers

Shuvam Dutta

Topicality of the “copula” form shi in Santa Mongolian

Aoi Geka

Rise and Decline of Languages: Struggle for Survival

T.Sai Chandra Mouli

A New French-Based Register? An Analysis of Commercial Naming in Public Space in Japan

Tsuyoshi Kida

Lower and Upper Baram Sub-groups: A Study on Linguistic Affiliation

Norazuna Norahim and Asmah Haji Omar

On the Progress of Phonemic Analysis of Chinese Word Syllable

Qing Wang

LANGUAGE, COMMUNITY, ETHNICITY

The Maintenance of Language and Identities of the Thai-Melayu Ethnic Group in Jaleh Village, Yarang District, Pattani, Thailand

Brohanah Tayeh, Kamila Kaping, Nadeehah Samae and Varavejbhisis Yossiri

The Indian Hakkas of Vienna

Vollmann and Soon Tek Wooi

Migration, Language, Identity: The journey of Meixian Hakkas from Calcutta to Vienna

Vollmann and Soon Tek Wooi

Vietnamese Proverbs: Values Preserved in The Modern Society

Ngo Thi Thanh Quy and Nguyen Thi Hong Minh

Japanese Animation: Its Effect on Malaysian Undergraduates’ Students

Rokiah Paee, Roswati Abdul Rashid and Roslina Mamat

Becoming Puppeteer: Reflections on Language and Culture in the Global Context by Puppetry Students in Yogyakarta, Indonesia

Susana Ayala

LANGUAGE AND SPATIOTEMPORAL FRAMES

Between Global and Local Contexts: Seoul Linguistic Landscape

Kapitolina Fedorova

Translating space from Chinese to English: A Case Study of Cao Wenxuan’s Bronze and Sunflower

Meijuan, Ang Lay Hoon, Florence Toh Haw Ching and Sabariah Md Rashid

ANTHROPOLOGICAL LINGUISTICS

Morphological Analysis of Negation in Amele, Papua New Guinea

Masahiko Nose

Language, Identity and Ideology: Media-induced Linguistic Innovations in Contemporary China

Lei and Yufang Rao

A Study on Images of Food in Bian Cheng

Guo Xiaohui, Ang Lay Hoon, Sabariah Hj Md Rashid and Ser Wue Hiong

Rain or Shine Shield: Language and Ropes of Sadok Making

Loyalda T. Bolivar

The World through the Eyes of an Asian American: Exploring Verbal and Visual Expressions in a Graphic Memoir

Diah Soelistyarini

Singlish Turns Indonesian in Crazy Rich Asian (2018) Movie: A Lost in Translation

Retno Wulandari Setyaningsih and Puji Audina Lestari

The Impact of Children’s YouTube Videos on the English Language Socialization and Acquisition in Indonesia

Layli Hamida

LANGUAGE, DIALECT, SOCIOLECT, GENRE

The Sociolinguistic Registers of ‘Malaysian English’

Ralf Vollmann and Soon Tek Wooi

Socialization through Sign Language for Deaf Children in Early School Years under the Light of Communication Theory

Hien Do Thi and Nguyen Thi Thanh Thuy

A Study on Cultural Characteristics of Chinese College Students from Cyber Language

Shuang Hong

Local Chinese Dialects and Tooponymity of Chinese Streets in Sibu, Sarawak

Wong Ling Yann

ETHNOGRAPHICAL LANGUAGE WORK

Pagdihon: The Art and Language of Pottery Making in Bari, Sibalom, Antique

Edbert Jay M. Cabrillos and Rowena S. Cabrillos

Case Marking of Rava in Comparison with Bangla

Shuvam Dutta

Compliment Strategy Employed by Japanese and Malaysian Tour Guides during Tour Trip Session: Comparative Studies

Roswati Abdul Rashid, Roslina Mamat and Rokiah Paiee

Eden’s East: An ethnography of LG language communities in Seoul, South Korea

Michael Hadzantonis

LANGUAGE SOCIALIZATION

Pha Nya: A Cultural Treasure of the Folks

Jarernchai Chonpairot

From Upland to Lowland: Karen Learners Positioning and Identity Construction Through Language Socialization in Thai Classroom Context

Nopthira Jawaut and Remart Dumlao

A Contrastive Analysis of Japanese and Chinese ‘Laugher’ Onomatopoeia and Mimetic Words

Yihui Xia

A Sociology of Sanskrit Language: The Context of Women and Shudras

Kaushalya

SEMIOTICS AND SEMIOLOGY

Reading Shopfront Signs: A Multimodal (Social) Semiotic Approach to Text Analysis

Arif Chowdhury

How Does ASEAN Region Localizes International Brands?” A Multidimensional Analysis of Thai TV ads

Thiti Nawapan and Remart P. Dumlao

Exploring Intercultural Interaction: The Use of Semiotic Resources in Meaning-Making Process

Nur Nabilah Abdullah and Rafidah Sahar

Shamanic Rituals and the Survival of Endangered Tribal Languages – An Anthropological Study on the Basis of Gaddika

V. Menon and Shebin M.S

COGNITIVE ANTHROPOLOGY AND LANGUAGE

A Study of Malay Manuscript (Petua Membina Rumah): Geometric Pattern Lexical Density

Muhamad Fadzllah Zaini, Anida Saruddin and Mazura Mastura Muhammad

and Metaphorical Smell: A Malay Manuscript Study (Petua Membina Rumah) as One of the Asian Texts

Muhamad Fadzllah Zaini, Anida Saruddin, Mazura Mastura Muhammad and Siti Saniah Abu Bakar

Collocation Analysis of Variants of Intensifiers in Classical Malay Texts

Anida Sarudin, Mazura Mastura Muhammad, Muhamad Fadzllah Zaini, Zulkifli Osman and Muhammad Anas Al Muhsin

The Relationship Between Astronomy and Architecture as an Element of Malay Intelligentsia

Anida Sarudin, Mazura Mastura Muhammad, Muhamad Fadzllah Zaini, Husna Faredza Mohamed Redzwan and Siti Saniah Abu Bakar

LANGUAGE GENDER SEXUALITY

English Adjectives in Indonesian Cosmetic Advertisement: A Study of Emphatic Personal Metadiscourse Marker

Nia Kurniasih, Iis Kurnia Nurhayati and Sutiadi Rahmansyah

The Shifting Sub-Text of Japanese Gendered Language

Mary Goebel Noguchi

Gender Representation in Malaysian L2 Mandarin Textbook

Lin Wen Yue, Ang Lay Hoon, Chan Mei Yuit and Shamala Paramasivam

TEXT, CONTEXT, ENTEXTUALIZATION

An Analysis of Indian English News Headlines

Samapika Roy, Sukhada and Anil Kr. Singh

From Verbal to Three-dimensional Digital Visual Text: A Construction of a Javanese Prince

Harry Nuriman, Nia Kurniasih, Setiawan Sabana, Intan R. Mutiaz, and Rikrik K. Andryanto

Vanishing Landlordism in Madhes, Nepal: Missing an Opportunity for Development of Capitalism

Shyam Sundar Prasad Yadav

POETICS

Concepts of Religions (Confucianism and Buddhism) from Poetic-Stories to Reality in Indochina

Nguyen Phuong Lien

The Symbolism and Poetics of the JAPA Mantras in Yogyakarta, Indonesia: An Anthropological Study

Michael Hadzantonis

NARRATIVE AND METANARRATIVE

Narrative Constitution of Corporate Identities in Corporate Profiles of Multinational Corporations of China — A Case Study

Wang Li, Ang Lay Hoon, Sabariah Md Rashid and Hazlina Abdul Halim

Ideologically Reviving Javanese: Romantic Intellects, Signage Prayers, Linguistic Solidarity

Michael Hadzantonis

LANGUAGE IN REAL AND VIRTUAL SPACES

Sociocultural Imperatives of Collaborative Interactions Among Malaysian Indigenous and Non-Indigenous Children in an Educational Computer Environment

Ibrani Shahrimin Adam Assim and Mohamad Maulana Magiman

Subtitle Translation Strategies of Dish Name in Chinese Documentary-A Bite of China 1

Qi and Ang Lay Hoon

Translation Methods of Sound Words from Weapon Collisions in Legends of the Condor Heroes

Zhu Hongxiang and Ang Lay Hoon

Pleasing the “Bubble”: Abe Shinzō’s Strategical Self-Exhibition on Facebook

Marco Zappa

Advertising Appeals in Baby Formula Commercials Across Cultures

Li and Ang Lay Hoon

LANGUAGE, COMMUNITY, ETHNICITY

The Maintenance of Language and Identities of the Thai-Melayu Ethnic Group in Jaleh Village, Yarang District, Pattani, Thailand

Brohanah Tayeh, Kamila Kaping, Nadeehah Samae and Varavejbhisis Yossiri

The Indian Hakkas of Vienna

Ralf Vollmann and Soon Tek Wooi

Migration, Language, Identity: The journey of Meixian Hakkas from Calcutta to Vienna

Ralf Vollmann and Soon Tek Wooi

Vietnamese Proverbs: Values Preserved in The Modern Society

Ngo Thi Thanh Quy and Nguyen Thi Hong Minh

Japanese Animation: Its Effect on Malaysian Undergraduates’ Students

Rokiah Paee, Roswati Abdul Rashid and Roslina Mamat

Becoming Puppeteer: Reflections on Language and Culture in the Global Context by Puppetry Students in Yogyakarta, Indonesia

Susana Ayala

LANGUAGE AND SPATIOTEMPORAL FRAMES

Between Global and Local Contexts: Seoul Linguistic Landscape

Kapitolina Fedorova

Translating space from Chinese to English: A Case Study of Cao Wenxuan’s Bronze and Sunflower

Zhao Meijuan, Ang Lay Hoon, Florence Toh Haw Ching and Sabariah Md Rashid

ANTHROPOLOGICAL LINGUISTICS

Morphological Analysis of Negation in Amele, Papua New Guinea

Masahiko Nose

Language, Identity and Ideology: Media-induced Linguistic Innovations in Contemporary China

Jing Lei and Yufang Rao

A Study on Images of Food in Bian Cheng

Guo Xiaohui, Ang Lay Hoon, Sabariah Hj Md Rashid and Ser Wue Hiong

Rain or Shine Shield: Language and Ropes of Sadok Making

Loyalda T. Bolivar

The World through the Eyes of an Asian American: Exploring Verbal and Visual Expressions in a Graphic Memoir

Titien Diah Soelistyarini

Singlish Turns Indonesian in Crazy Rich Asian (2018) Movie: A Lost in Translation

Retno Wulandari Setyaningsih and Puji Audina Lestari

The Impact of Children’s YouTube Videos on the English Language Socialization and Acquisition in Indonesia

Layli Hamida

LANGUAGE, DIALECT, SOCIOLECT, GENRE

The Sociolinguistic Registers of ‘Malaysian English’

Ralf Vollmann and Soon Tek Wooi

Socialization through Sign Language for Deaf Children in Early School Years under the Light of Communication Theory

Hien Do Thi and Nguyen Thi Thanh Thuy

A Study on Cultural Characteristics of Chinese College Students from Cyber Language

Shuang Hong

Local Chinese Dialects and Tooponymity of Chinese Streets in Sibu, Sarawak

Wong Ling Yann

ETHNOGRAPHICAL LANGUAGE WORK

Pagdihon: The Art and Language of Pottery Making in Bari, Sibalom, Antique

Edbert Jay M. Cabrillos and Rowena S. Cabrillos

Case Marking of Rava in Comparison with Bangla

Shuvam Dutta

Compliment Strategy Employed by Japanese and Malaysian Tour Guides during Tour Trip Session: Comparative Studies

Roswati Abdul Rashid, Roslina Mamat and Rokiah Paiee

Eden’s East: An ethnography of LG language communities in Seoul, South Korea

Michael Hadzantonis

LANGUAGE SOCIALIZATION

Pha Nya: A Cultural Treasure of the Folks

Jarernchai Chonpairot

From Upland to Lowland: Karen Learners Positioning and Identity Construction Through Language Socialization in Thai Classroom Context

Nopthira Jawaut and Remart Dumlao

A Contrastive Analysis of Japanese and Chinese ‘Laugher’ Onomatopoeia and Mimetic Words

Xia

A Sociology of Sanskrit Language: The Context of Women and Shudras

Kaushalya

SEMIOTICS AND SEMIOLOGY

Reading Shopfront Signs: A Multimodal (Social) Semiotic Approach to Text Analysis

Arif Chowdhury

How Does ASEAN Region Localizes International Brands?” A Multidimensional Analysis of Thai TV ads

Thiti Nawapan and Remart P. Dumlao

Exploring Intercultural Interaction: The Use of Semiotic Resources in Meaning-Making Process

Nur Nabilah Abdullah and Rafidah Sahar

Shamanic Rituals and the Survival of Endangered Tribal Languages – An Anthropological Study on the Basis of Gaddika

Indu V. Menon and Shebin M.S

COGNITIVE ANTHROPOLOGY AND LANGUAGE

A Study of Malay Manuscript (Petua Membina Rumah): Geometric Pattern Lexical Density

Muhamad Fadzllah Zaini, Anida Saruddin and Mazura Mastura Muhammad

and Metaphorical Smell: A Malay Manuscript Study (Petua Membina Rumah) as One of the Asian Texts

Muhamad Fadzllah Zaini, Anida Saruddin, Mazura Mastura Muhammad and Siti Saniah Abu Bakar

Collocation Analysis of Variants of Intensifiers in Classical Malay Texts

Sarudin, Mazura Mastura Muhammad, Muhamad Fadzllah Zaini, Zulkifli Osman and Muhammad Anas Al Muhsin

The Relationship Between Astronomy and Architecture as an Element of Malay Intelligentsia

Anida Sarudin, Mazura Mastura Muhammad, Muhamad Fadzllah Zaini, Husna Faredza Mohamed Redzwan and Siti Saniah Abu Bakar

LANGUAGE GENDER SEXUALITY

English Adjectives in Indonesian Cosmetic Advertisement: A Study of Emphatic Personal Metadiscourse Marker

Kurniasih, Iis Kurnia Nurhayati and Sutiadi Rahmansyah

The Shifting Sub-Text of Japanese Gendered Language

Mary Goebel Noguchi

Gender Representation in Malaysian L2 Mandarin Textbook

Lin Wen Yue, Ang Lay Hoon, Chan Mei Yuit and Shamala Paramasivam

TEXT, CONTEXT, ENTEXTUALIZATION

An Analysis of Indian English News Headlines

Roy, Sukhada and Anil Kr. Singh

From Verbal to Three-dimensional Digital Visual Text: A Construction of a Javanese Prince

Harry Nuriman, Nia Kurniasih, Setiawan Sabana, Intan R. Mutiaz, and Rikrik K. Andryanto

Vanishing Landlordism in Madhes, Nepal: Missing an Opportunity for Development of Capitalism

Shyam Sundar Prasad Yadav

POETICS

Concepts of Religions (Confucianism and Buddhism) from Poetic-Stories to Reality in Indochina

Nguyen Phuong Lien

The Symbolism and Poetics of the JAPA Mantras in Yogyakarta, Indonesia: An Anthropological Study

Michael Hadzantonis

NARRATIVE AND METANARRATIVE

Narrative Constitution of Corporate Identities in Corporate Profiles of Multinational Corporations of China — A Case Study

Wang Li, Ang Lay Hoon, Sabariah Md Rashid and Hazlina Abdul Halim

Ideologically Reviving Javanese: Romantic Intellects, Signage Prayers, Linguistic Solidarity

Michael Hadzantonis

LANGUAGE IN REAL AND VIRTUAL SPACES

Sociocultural Imperatives of Collaborative Interactions Among Malaysian Indigenous and Non-Indigenous Children in an Educational Computer Environment

Ibrani Shahrimin Adam Assim and Mohamad Maulana Magiman

Subtitle Translation Strategies of Dish Name in Chinese Documentary-A Bite of China 1

Zhang Qi and Ang Lay Hoon

Translation Methods of Sound Words from Weapon Collisions in Legends of the Condor Heroes

Hongxiang and Ang Lay Hoon

Pleasing the “Bubble”: Abe Shinzō’s Strategical Self-Exhibition on Facebook

Marco Zappa

Advertising Appeals in Baby Formula Commercials Across Cultures

Li and Ang Lay Hoon