Doing It Online: a Critical Study of Matrimonial Advertisements

Author: Tallat Jabeen (Riphah International University, Lahore Pakistan)
Speaker: Tallat Jabeen
Topic: Applied Sociolinguistics
The (SCOPUS / ISI) SOAS GLOCAL CALA 2021 General Session


This paper systematically analyzed the online matrimonial ads by building a corpus of advertisements published through registered Pakistani websites and E-papers. A theoretical framework focusing on gendered discourse, culture, and religion is used to study the meaning of marriage. The study tried to identify how religious and secular beliefs are combined to formulate cultural strategies and order matrimonial discourse depending on circumstances and social contexts.

Keywords: Online Matrimonial Advertisements, Corpus, Culture, Gender, Religion